C.E. "Pep" Cooney, the longtime president and general manager ofKPNX-TV (Channel 12) in Phoenix, died Wednesday at the age of70.

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Cooney the Phoenix ended up being well-known to Valley television viewersduring his 18-year tenure through his on-air editorials broadcast onChannel 12.

Cooney died from an aortic embolism experienced Aug. 25 aftersurgery.

Cooney began at KPNX in 1977 as president and also general manager.In 1995, he moved to a corporate place with gas owner,Gannett. He retirement in 1998.

He is survived by his wife, Cheri; young Rhett and Sean;daughters Holly Cooney-Whiteman and Nicole Cooney-Blomquist; and 18grandchildren. Lin Sue Cooney, a Channel 12 news anchor, is hisdaughter-in-law.

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A private service will be 7 p.m. Friday in ~ Arizona country Clubin Phoenix. A memorial is booked for Saturday at the Church ofJesus Christ the Latter-day Saints Arcadia Ward, 4225 N. 56th St.,Phoenix, through a viewing in ~ 10 a.m. Solutions will follow at 11 a.m.and climate a personal burial.