CINCINNATI--(BUSINESS WIRE)--The Pepto-Bismol 5-Symptom track & Dance, with its famous and catchy chorus heat – nausea, heartburn, indigestion, upset stomach, diarrhea – danced its means back right into American houses today, 10 years since the critical commercial cha-cha’d onto TV airwaves in 2006. Over the years, the song evolved from a an easy brand advertisement to an above commercial jingle and also became permanently embedded into American pop culture. In fact, die-hard Pepto-Bismol fans proceed to inquiry its comeback throughout the brand’s social media channels.

In celebration of the 10-year anniversary because the last 5-Symptom tune & dance TV Commercial was released, Pepto-Bismol refreshed it through a modern country and also western twist. But it’s tho the same fun, cheeky (pun intended) jingle we all know and also love native the original ads. The brand made the decision to revive the tune in solution to that loyal, nostalgic fans, while likewise introducing the standard tune come a brand-new generation. The ripe society media setting was another significant factor in that is return. Offered the rise in user-generated video clip content, this trend lends chin perfectly come the 5-Symptom song & Dance.

“We determined that currently is the best time to bring earlier the Pepto-Bismol 5-Symptom song & dance to jumpstart an ext brand engagement through consumers and to construct campaign momentum in a method that wasn’t possible 10 year ago,” stated Lisa Tecklenburg, combine Brand Director, phibìc America Digestive health at P&G. “We hope brand-new and existing Pepto-Bismol fans will take part and short article their own version of the song and dance!”

Pepto-Bismol wants people to celebrate life and also the 5-Symptom tune & dance reminds Americans that Pepto-Bismol’s got them covered, from epic holiday celebrations all the way to the extra bowl of fries in ~ lunch. If you know the jingle, you’ll remember precisely when to reach because that the reassuring pink relief – at any time nausea, heartburn, indigestion, upset stomach, and diarrhea strike.

“Our research reflects that the two many recognizable brand assets space the pink liquid in a bottle, followed by the iconic Pepto-Bismol 5-Symptom song & Dance,” claimed Tecklenburg. “It was only on waiting for 4 years the end of the brand’s 100+ year history, which displayed the stamin of this powerful asset.”

throughout the years the 5-Symptom tune & Dance was featured in Pepto-Bismol declaring the brand saw four consecutive year of growth. The Pepto-Bismol 5-Symptom track & dance is fun and also effective due to the fact that it’s basic and direct, and the brand is dazzling to get earlier to its root to see how this updated version of the campaign resonates v consumers.

To view the brand-new commercial, visit www.youtube.com/peptobismol. Present us her take top top the Pepto-Bismol 5-Symptom track & dance by sharing with our facebook community: www.facebook.com/peptobismol

*Use as directed for relief of upset stomach due to overindulgence in food and also drink.

About Pepto-Bismol

Pepto-Bismol is the only leading brand the can carry out soothing relief because that five various stomach symptoms: nausea, heartburn, indigestion, uncomfortable stomach and also diarrhea. Produced by Procter & gambling for adults and also children 12 years of age and also older, Pepto-Bismol is accessible in multiple creates (regular strength liquid, maximum strength liquid, chewables, caplets and also To-Go Cherry Chewables) and also flavors (Peppermint through InstaCool, Cherry, and Original wintergreen).

The brand likewise offers Children"s Pepto Antacid for kids 2 years of age and also older.


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About Procter & Gamble